439 Monroe Ave., Rochester, NY

Phone (585) 360-0192

Open 9 am to 5 pm Tuesday thru Friday
Saturday By Appointment

Planning Your Book: Author Decisions

The considerations below are important to think about as you begin your project.  The answers will affect both reader reaction and cost.  Send us an email describing your concept and we will be happy to help you to take the next step! We can also develop an estimate of project costs.


We can produce your work in any custom size up to a full 12"x18" landscape coffee table book.  Common sizes are 6x9, 8.5x11, and 11x14 in either landscape or portrait orientation. We also frequently do square sized books in 8x8, 9x9, or 10x10. And if we can print multiple book pages on a 12 x 18 sheet, you'll save money. 


Based on content, imagery and text, do you envision your book in crisp black and white, rich greyscale or lush color?  We use only Xerox DocuColor print technology for producing the best full color digital output possible.  And we pride ourselves on precise color matching. 


In the book trade a sheet of paper bound into a book is a leaf. The leaf has two sides, each representing a book page. Determine how many pages of content will be in the book, and whether you want to print those pages on both sides of the leaf (a duplex book), or just one (a simplex book). Duplexing is less expensive, but simplex books can be more sophisticated.


We use papers suited to high-end laser printing for crisp detail in text and imagery, and no blur or show-through from one side to the other. Most of our books are printed on white, 100 # text weight papers, in a matte or lustre finish. But we also offer specialty papers in various colors, textures and weights, depending on your needs.


Are you thinking of a softcover or hardbound book?

If your book is softbound, will you want a plain or printed cover? Laminated? With folding text flaps? We offer many options. Our softcover books are generally perfect bound, with book leaves glued into the cover, but coil binding is also available.

If your book is hardbound, you have several cover and binding choices:

  • Custom printed and laminated cover
  • Book cloth, leather or synthetic leather, most of which can be foil stamped for an additional charge.
  • Printed dust jacket, laminated or not

Our hardcover books are generally perfect bound, with the book block and end leaves glued into the spine, but we also offer sewing options.


All the above constitute the "mechanical" aspects of the book.  But designing the book's interior to convey the spirit and mood is the real challenge.  It's a skill that can be only approximated with template-based design tools. That's why we partner with (and are co-located with) Denison Creative who specialize in top-quality book design and layout.  Katherine Dension will be happy to help you get what you need, from basic tips to print-ready files.